Aloha everybody! Things are getting crazy, but please do your best to stay home and be safe during this pandemic time. On a positive note, hopefully we can all utilize this time to refocus, maybe even spend more time with family, and work on projects, especially for us fellow artists, producers, and entrepreneurs. We will pretty much stick to our regular weekly schedule, along with a PODCAST launching next month! Today, we got to review an album called Krew Entertainment, by AjGod and Toriyama. AjGod (producer) and Toriyama (emcee/artist) are members of Kurse Krew, an independent music collective based in Oakland, CA. Krew Entertainment was released last year on all music streaming platforms, along with 2 music videos from the album,
which were released over the past 5 months.
Krew Entertainment gives me hardcore underground vibes, featuring a variety of beats and raps. All beats were produced by AjGod, and the songs/lyrics were written and performed by Toriyama. I think that the overall sound and audio quality could be improved to be honest. Some of the tracks were skippable because I couldn’t really vibe. However, I did find the “Cattin Off” (interlude) skit entertaining. I also really like the track “Water,” along with its dope video. I’m not really sure what the message or purpose behind the Krew Entertainment album is, but I’m glad that the Kurse Krew came together to create it, and to showcase their skills and sound. I’m sure they will continue to improve as they grow.
As I mentioned, Kurse Krew released 2 music videos from the album, “Water” and “Hunger Speech.” The videos are pretty cool and high definition, highlighting different artists on the crew and their local environment, and largely showcases Toriyama’s talent and flow. I dig the hook and melody on “Hunger Speech,” as well as the message of hustling and staying focused. I would say that the 2 videos are also my 2 favorite songs from the album. I also liked the concept for “Uncle Snoop,” as an ode to California’s influence and OG’s in hip hop. Overall, I think there’s a lot of room for improvement for the project as a whole, but with new videos and music already coming out from Kurse Krew, I’ll be on the lookout for more Krew Entertainment. They are currently based in Oakland, CA and definitely embody the “grind” and “DIY” culture of the Bay Area.
For more on Kurse Krew, subscribe to their Youtube channel or follow any of their members on Instagram (@KREW_TORIYAMA).
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ABOUT THE HOST
Jehzan Exclusive is a hip hop artist, educator, and entrepreneur from Honolulu, HI. She founded OTDHipHop in 2015. For more, visit her website or social media.